designer based in Detroit ✌️ crafting commerce experiences at General Motors
UX DESIGN
ECOMMERCE
INNOVATION
CREATIVITY
SYSTEMS
UX DESIGN ECOMMERCE INNOVATION CREATIVITY SYSTEMS
We had six months to create the north star direction for our 3D configurator available on our marketing and product detail pages.
configurator
general motors
Case study in progress
We had two months to refresh the existing reservations flow. Our redesign resulted in reservations selling out at record rates and brand teams expanding the program to 6 additional vehicle launches.
reservations
general motors
Case study in progress
Together with a team of three, we redesigned their website with a simple information architecture, an optimized content strategy, and an enhanced checkout experience.